HeyGen, Forbes AI 50, App Design
Architecting a seamless AI video experience for enterprise-scale and consumer communication.
Overview
An AI video creation platform designed for enterprise-scale communication.
HeyGen Enterprise enables medium to large teams across marketing, L&D, sales, and other departments to translate videos into over 100 languages and produce AI digital human videos within hours. I participated in the user experience redesign of the Enterprise Core Workspace, encompassing the AI Video Agent, real-time LiveAvatar experience, navigation and notification systems, as well as CRM/Apps pages.
The problem
Three core UX challenges stood in the way of enterprise adoption.
- The sign-up-to-video path averages 8–10 steps for new users.
- LiveAvatar's fragmented entry points and weak status feedback hold down daily active users.
- Enterprise governance, SSO, approval workflows, CRM/LMS integrations, is unclear to frontline users.
Solution 1
Growth Design: Navigation Bar & Pop-Ups
Reorganized the navigation around high-frequency tasks and surfaced AI video progress and promotions directly inside the interaction flow.
Solution 2
Growth Design: Enterprise CRM Page
Redesigned the Apps page with clearer categories and components to surface key CRM integrations and recommended workflows.
Solution 3
UX Optimization: Real-Time AI Avatar
Audited, optimized and redefined LiveAvatar's UX states, Connecting, Listening, Processing, Speaking, and multimodal inputs across text, voice, and future video formats.
The outcome
Worked on a $60M → $200M ARR product
HeyGen's AI video platform scaled rapidly during my time there, with the enterprise workspace at the core of that growth.
4 core modules redesigned
Navigation, notifications, LiveAvatar experience, and CRM/Apps pages across the enterprise workspace.
Fewer steps to core features
Unified navigation and clearer states make daily enterprise workflows easier to complete.
MOBILE
Overview
From desktop powerhouse to pocket studio.
HeyGen Mobile is a consumer-focused AI video creation app that lets creators and small businesses turn scripts, photos, and short clips into publish-ready AI videos directly on their phones. I co-designed and optimized the core navigation, Video Studio color editor, and captions experience, aiming to shorten the time from "open the app" to "publishable video" while keeping the experience friendly to non-experts.
The problem
The Video Studio color editor lacks flexibility.
Limited preset options force workarounds and editing video backgrounds requires too many steps compared to industry-standard mobile editors.
Solution
Video Studio, Color Editor
Redesigned the color picker, balancing full HSB flexibility with preset simplicity for HeyGen's non-expert mobile users.
The outcome
30%+ faster color decisions
Time to make editing decisions on video backgrounds dropped by at least 30%.